About Me

How I work

I start by listening: to you, your team and the people who use your services. Understanding the challenge, the wider context and what success would look like gives us a clear starting point. I review existing activity and evidence to identify what’s working, where the barriers are and where change could make the greatest difference.

I bring together the expertise each project needs, connecting colleagues, technology partners, researchers and community voices. My role is to help people with different perspectives work towards a shared goal, make technical choices understandable and ensure decisions reflect both organisational priorities and users’ experiences.

Together, we turn that understanding into a practical plan, with clear priorities, realistic resources and manageable steps. I help organisations assess their options, decide where to invest time and effort, and establish how we’ll judge progress. This creates a clear route from an initial idea to delivery.

I use prototypes, pilots and user feedback to test assumptions and improve ideas as they develop. Accessibility and ease of use are considered from the outset, with the people who will use a service involved in shaping it. For projects supporting independent living and wellbeing, that also means paying close attention to dignity, choice and the confidence people need to use technology.

Throughout delivery, I keep responsibilities, milestones and decisions clear. I work alongside teams to build the skills and confidence to manage change, then use feedback and agreed measures to refine what we’ve developed. My aim is to leave organisations with a useful service, a stronger team and the ability to keep improving.

My Values

I believe technology earns its place by making people’s lives better. That might mean helping someone remain independent at home, making a public service easier to use, or giving a community better access to information. A clear social purpose gives innovation direction and helps us judge whether it is making a useful difference.

Inclusion matters to me. People should be able to participate regardless of their age, ability, language or digital confidence. I value design that respects different experiences and gives people choice and control. My work in Welsh-language media has reinforced how closely access, identity and belonging are connected.

Trust is essential to the relationships I build. I believe in being clear about what technology can achieve, what remains uncertain and what a project will require. That means honest advice, realistic commitments and taking responsibility for my decisions. Respect for privacy and people’s dignity should guide the services we create.

I value collaboration and the willingness to learn from others. Researchers, technical specialists, frontline staff and people with lived experience each bring knowledge that can improve an idea. I want everyone involved to feel comfortable asking questions, challenging assumptions and contributing to the outcome.

Curiosity and accountability shape my approach to innovation. I’m willing to explore unfamiliar ideas, test assumptions and change direction when the evidence suggests a better approach. I also respect the time, money and trust people invest in a project. I want my work to leave organisations stronger and give the people they serve something of lasting value.